Many people with sensitive teeth also have gum problems. Tooth sensitivity can occur when exposed dentine comes into contact with cold, hot, sweet and sour. Gum problems are caused by a build-up of plaque bacteria, which will bring impact to oral health. Sensodyne Sensitivity & Gum Toothpaste is clinically proven to relieve tooth sensitivity and improve gum health. Its dual action formula works in two ways. It builds a protective layer over sensitive areas, effectively relieving tooth sensitivity while targeting and removing plaque bacteria, to help reduce gum problems. The toothpaste contains fluoride that strengthens teeth and fights cavities. It restores the natural whiteness of your teeth and prevents staining*. To target 2 dentist concerns in 1, try Sensodyne Sensitivity & Gum toothpaste, the World''s No.1 sensitive toothpaste brand^. Sensodyne Sensitivity & Gum toothpaste is available in Original, Extra Fresh and Whitening. *With twice daily brushing ^Based on the retail value sales data 12 months ending September 2020. CHSG/CHSENO/0077/19 PM-SG-SENO-21-00039 Directions: Brush twice a day and not more than three times, minimise swallowing and spit out. Ingredients: Glycerin, PEG-8, Hydrated Silica, Pentasodium Triphosphate, Sodium Lauryl Sulfate, Titanium Dioxide, Aroma, Carbomer, Stannous Fluoride, Cocamidopropyl Betaine, Sodium Saccharin, Sodium Fluoride. Contains Stannous Fluoride 0.454% w/w, Sodium Fluoride 0.072% w/w (1450ppm Fluoride).