Extra sensitive teeth need all the things normal teeth need – but in an extra gentle package. That's why our Advanced Sensitive Enhanced Fluoride toothpaste provides fast acting relief and creates a long lasting barrier against tooth sensitivity. We've also added 10 natural ingredients to provide even more oral health benefits. What's more, our extra gentle formula won't irritate you and is safe to use every day. All Pearlie White® toothpastes do NOT contain SLS, Parabens, Triclosan, Titanium Dioxide, Artificial Coloring, Polyethylene Glycol (PEG), Propylene Glycol (PPG), Alcohol Diethylene Glycol (DEG), Mineral Oils, Retinol, Saccharin, Peroxide. Pearlie White® does NOT conduct any form of testing on animals. Ingredients: Active Ingredient: 5% w/w Potassium Nitrate and Sodium Monofluorophosphate 0.76% w/w (1000ppm Fluoride) Full ingredient listing: Calcium Carbonate (mineral-derived), Sorbitol (plant-derived), Aqua (water), Potassium Nitrate, Lauryl Glucoside, Cocamidopropyl Betaine, Potassium Acesulfame, Aroma (Mint Flavour), Cellulose Gum (plant-derived), Sodium Silicate, Sodium Monofluorophosphate, Xanthan Gum (plant-derived), Tetrasodium Pyrophosphate, Xylitol (plant-derived), Tocopheryl Acetate, Aloe Barbadensis Leaf Extract (plant derived), Cetylpyridinium Chloride, Glycerin (vegetable-derived), Lonicera Caprifoloium Extract (vegetable-derived), Chamomilla Recutita Flower Extract (vegetable-derived), Salvia Officinalis Leaf Extract (vegetable-derived Sage), Commiphora Myrrha Resin Extract (vegetable-derived), Cinnamomum Zeylanicum Bark Extract (vegetable-derived), Echinacea Angustifolia Root Extract (vegetable-derived), Glycyrrhiza Glabra Root Extract (vegetable-derived).