DESITIN® Maximum Strength Original Paste provides infants with strong, overnight relief of diaper rash discomfort. It is formulated with a high level of Zinc Oxide that immediately forms a protective barrier. DESITIN® Maximum Original Paste contains a maximum level of Zinc Oxide at 40%, more potent than other DESITIN® diaper rash cream. By incorporating DESITIN® Maximum Original Paste into your infant’s diaper-changing routine, it can help to soothe and protect against diaper rash more effectively and rapidly within 12 hours. This paraben-free, dermatologist-tested formula is gentle enough to use at every diaper change. Its rich, creamy formula goes on smoothly and wipes off easily, making DESITIN® Maximum Strength Original Paste your trusted partner for treating diaper rash from their first signs. Upon application to the affected area(s), the thick and rich cream immediately forms a protective barrier against wetness, irritants and bacteria. This barrier provides an optimal and clean environment to help heal and soothe diaper rash discomfort. As a cream, it also provides moisturisation to the skin to reduce diaper discomfort caused by friction between the skin and diapers. The use of DESITIN® Maximum Original Paste is not only limited to infants. It can be used generally across all ages, including the elderly. It is also beneficial for people with sensitive skin and bed sores. Directions: 1. Change wet or soiled diapers promptly. 2. Cleanse the diaper area and allow the area to dry 3. Apply DESITIN® Maximum Strength Original Paste liberally as necessary, with each diaper change Ingredients: Zinc Oxide 40% - Forms a protective skin barrier to block wetness, protect against irritants, and soothe the skin