Oral7 believes we are offering you, the parent, the most suitable toothpaste to help with protecting your child''smouth. The enzymes present in ORAL7 KIDS Toothpaste can also be found in normal saliva and breast milk. ORAL7 KIDS Toothpaste contains the optimal amount of fluoride based on current paediatric dentistry''s recommendations (refer to Cochrane Report) and does not contain SLS (Sodium Lauryl Sulphate). The health of your child''s gums and teeth are of utmost importance for a number of reasons: 1) Preventing Caries 2) Confidence - having nice smile 3) Fresh breath 4) Addressing Mouth Ulcers related to Detergent in Toothpaste Directions: Use as needed, 7 days a week. Brush teeth at least 2-3 times a day or after meals. Limit sugary foods and sweets. The Tutti Frutti taste of Oral7 KIDS toothpaste encourages children to brush their teeth and adopt healthy dental habits. Most dentists recommend changing toothbrush every 3 months so we include a new toothbrush in every pack of Oral7 KIDS toothpaste for your convenience. Ingredients: Hydrogenated Starch Hydrosylate, Aqua, Hydrated Silica, Glycerin, Dextrose, Xylitol, Isoceteth-20, Cellulose Gum, Sodium Monofluorophosphate, Aroma, Lactoperoxidase, Lactoferrin, Potassium Thiocyanate, Glucose Oxidase, Lysozyme, Sodium Benzoate, Limonene, Citral, CI77891. Contains: Sodium Monofluorophosphate 0.76% w/w (1000 ppm F).